The target audience

The fluctuating target demographic / psychographic. Rationale for the target age group:

Children at the concrete operational stage (aged 7-9);
who also have a sophisticated understanding of the difference between programming and advertising;
with their memory based on understanding, rather than perception;
their learning is at it's most effective in active or personal research -

"The essential functions of intelligence consist in understanding and in inventing; in other words, building up structures by structuring reality". Piaget, J. Science of Education and the Psychology of the Child, p.27. ;

To be continued.