My research aims/questions are:
The central proposition of this research is how do we communicate a health and diet related message to six to eight year old children via an empathic bond with digital characters? This specific message is the health issue of diet and everyday nutrition, and the bond is achieved by a range of visual characteristics on a set of digital characters that are determined through research in a series of short animations that the children respond to and empathise with.
A series of other questions also need to be addressed:
Identifying and analysing a range of sample characters available;
Identifying what visual styles are more appealing;
Understanding the level of social interaction achievable between the audience and the digital characters;
Understanding the level of learning from emulation – either from emulating other children or digital characters;
Understanding how much of a character's attraction is due to the design, and how much of the popularity can be attributed to other factors such as peer pressure.
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